DISCLAIMER: This is a student project, not a real company website
Our Girl
The customer targeted for MONIQUE VICTORIA is a young to middle aged female, aged between 20-35.
Our girl is in her prime, loves to party but also has a job that she is very passionate about, e.i. Social media influencer, growing designer in graphics or architecture etc.
She has an income which is considered financially stable, allowing her to pay for bills whilst being able to splurge on her favourite items now and again.
She is a young woman either single or has a partner, who loves a healthy lifestyle, being up to date with the latest trends in fashion and interior design.
Our girl loves an updated wardrobe and is hyper aware of trends.
She wants clothing that she can wear day to night; from brunch with the girls, dates with the partner, work meetings, to afternoon drinks and going out.
She needs clothing that is both very versatile and accommodating, but also suites her unique personality whilst being very comfortable and stylish.
Her digital presence on Instagram, Tiktok and Facebook plays a vital role in her style, especially for her followers who base their style off her.
Our Muse
XU MINGHAO
AGE: 23
Singer, Dancer, Songwriter,
K-Pop, B-Boy, Fashionista,
Trendy
Male influenced by genderless fashion, not afraid to express his style